The story of Husqvarna Motorcycles is one of transformation, resilience, and innovation. With roots tracing back to 1903 in Huskvarna, Sweden, this iconic brand began as a small operation producing motorcycles. Over more than a century, Husqvarna has become a global leader in off-road racing and a key player in the Hard Enduro scene.
The Origins
Initially part of a Swedish arms manufacturer, Husqvarna pivoted to producing bicycles and later ventured into motorcycles. By the 1930s, the company had become a major contender in motorcycle racing, thanks to its focus on lightweight, durable bikes.
Initially part of a Swedish arms manufacturer, Husqvarna pivoted to producing bicycles and later ventured into motorcycles. By the 1930s, the company had become a major contender in motorcycle racing, thanks to its focus on lightweight, durable bikes.
Domination in the Dirt
The 1950s and 60s saw Husqvarna rise to prominence in motocross and enduro events. Riders like Torsten Hallman and Bengt Åberg rode Husqvarna bikes to numerous world championships, establishing the brand as a force in off-road motorsports. Their simple, lightweight two-stroke engines were perfectly suited for technical and demanding terrains—an ethos that still defines the brand today.
A New Era in Hard Enduro
Husqvarna’s evolution took a major leap in the 2010s when it was acquired by KTM AG. This merger gave Husqvarna access to KTM’s cutting-edge technology while maintaining its unique identity. Husqvarna motorcycles began dominating Hard Enduro, with models like the TE and FE series offering unmatched performance in the sport’s harshest conditions.
These machines are a staple in events like Red Bull Romaniacs and Erzbergrodeo, ridden by legendary athletes such as Graham Jarvis. Known for their precise handling, powerful engines, and robust design, Husqvarna bikes excel in the punishing tests of Hard Enduro.
Innovation and Style
Husqvarna bikes are celebrated not just for their performance but for their Scandinavian-inspired design. Sleek, minimalist, and functional, they reflect a heritage of craftsmanship while incorporating cutting-edge advancements like traction control, lightweight chassis, and exceptional suspension systems.
A Bright Future
Today, Husqvarna continues to push boundaries in Hard Enduro and off-road racing. Their bikes combine tradition with innovation, appealing to professional riders and enthusiasts alike. The brand remains a favorite in the Hard Enduro world, offering machines built to conquer both the sport’s most brutal challenges and the rider’s wildest ambitions.
Husqvarna stands as a testament to how a brand can adapt and thrive over decades, blending history with modern engineering to dominate the ever-evolving world of Hard Enduro.
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In our store you can find a large selection of reliable high-quality protection for famous world motorcycle brands: KTM, Husqvarna, Gaz Gaz, Beta, Sherco, Yamaha.